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Release time: 2025-03-23
When it comes to handbags, the royals tend to have their own specific brand loyalties.
Meghan has an ongoing love affair with Scottish brand Strathberry, Kate is rarely seen
without a demure LK Bennett clutch and the Queen has been carrying Launer’s classic
handbags for most of her life.
DeMellier, the brainchild of London-based, Barcelona-born Mireia Llusia-Lindh,
has recently been seen on the arms of both the Duchess of Sussex and the
Duchess of Cornwall.
Camilla, Duchess of Cornwall carries DeMellier on a visit to the Jewish Care's
Brenner Centre in Stepney, East London, January 2019
Getty Images
In fact, Camilla paid a visit to the Jewish Care’s Brenner Centre in January seemingly
carrying the exact same bottle green ‘Mini Venice’ toast bag that Meghan had carried
on a Royal visit to Cardiff the same time last year.
The brand, which has also been worn by the likes of Beyoncé, Emily Blunt and Lily
Collins, is also a firm favourite with Pippa Middleton and Princess Beatrice.
While the four royals no doubt appreciate the understated and elegant designs of the bags,
we’ll bet it’s the brand's philanthropic credentials that made it such a hit.
DeMellier
When Harvard-educated Llusia-Lindh decided to launch DeMellier in 2010, she wanted to
do something that empowered women on both sides of the company, and so for every
bag sold, DeMellier funds a set of lifesaving vaccines aimed to save the life of an orphan
in need in collaboration with SOS Children’s Villages, a permanent charity initiative that,
as a mother of three, is very close to Mireia’s heart.
Pippa Middleton carrying DeMellier's Luxembourg bag
Rex Features
We caught up with Mireia to hear a bit more about Meghan’s new favourite brand...
What sets your brand apart?
I started DeMellier with the vision of doing things differently, to create handbags
that would make women feel empowered, that were beautifully designed and of
the highest quality, but also made with integrity whilst finding a way to give back
to those less fortunate. These five values remain our core values today. All our
handbags are designed by women for women and are handcrafted in the south
of Spain by local artisans using the finest Italian and Spanish leathers. And for every
bag purchased we fund a set of lifesaving vaccines and treatments aimed to save the
life of a child in need through A Bag, A Life, our permanent charity initiative in
collaboration with SOS Children’s Villages.
DeMellier
How have the royals raised the profile of your brand?
The British Royal family does the most amazing work to support emerging British
brands are the best possible ambassadors given the quality of their work and their
global reach. We have been very fortunate that different members have chosen to
wear some of our bags, helping raise the awareness of our brand in different countries.
Something for which we will always be grateful.
Has there been a breakthrough moment for the brand?
I managed the business on the side while having three small kids, and three years
ago after my little one turned one I wanted to focus a bit more time on the business to
take it to the next level and entered the British Luxury Association Awards for emerging
brands and we won. That was a turning point for us that has taken us to where we are today.
DeMellier
Did Meghan approach you? Or did she buy it herself?
It was completely organic, we didn’t gift and she didn’t approach us. One day we saw
in the news she was wearing one of our bags and we later found out that she had
bought it from our website a few days before. I guess it’s the moment of luck that
comes after you have put years of hard work and tried to do things right.
What does the future hold for the brand?
Our goal is to stay true to our values and grow in a sustainable way, reaching
those women wherever they are who share our vision and want to be part of our journey, via our website,
our chosen retail partners and our own stores in the future.
DeMellier sells online to over 30 countries and its bags are stocked in leading department stores across