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These 5 Contemporary Brands Are Defining the New Era of It Bags

Release time: 2025-03-23


A sleek handbag has always had the power and potential to elevate any outfit—throw it on over

 a plain white T-shirt or lived-in pair of jeans and expect success each and every time. 

And these days, thanks to a new class of contemporary bag brands, this elevation has 

never been more achievable. From DeMellier and Anine Bing to Neous and Savette, 

a healthy mix of well-established and emerging labels are finding cult status amongst 

an audience that is style conscious, minimally minded, and, most importantly, sustainability-focused. 



What does each of these contemporary bag brands have in common? All are designed

 with intention—and the intention being to last forever in your wardrobe, not just seasons.

 Each brand is committed to crafting sensible and stylish pieces meant for daily life and everyday wear,

 blending in beautifully with your other wardrobe essentials, say a cozy cashmere knit or a crisp

 button-up. Lately, a pared-down but never boring handbag from the likes of Wandler or Nothing 

Written has become somewhat of a status symbol—a non-trend trend, if you will. Other anonymous 

It bags can be found courtesy of Little Liffner, Hereu, and Aesther Ekme. Then—and because it’s 

fashion we’re obsessed with, after all—there are those irresistible, trend-forward styles from By 

Far and Marge Sherwood, which have single-handedly put the moon bag back on the map. 


With price points mostly under $1,000, many of these contemporary bag brands have been 

brought on by luxury retailers like Saks Fifth Avenue, Net-a-Porter, MatchesFashion, and more,

 all of which share the common goal to encourage the modern woman to develop her own

 unique personal style. We’re highlighting 5 bag brands that fall into this new class of 

contemporary–makers of designs that will certainly become the centerpiece of your closet. 


DeMellier 

5 Contemporary Bag Brands To Know and Invest in This Season

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Founded by Mireia Llusia-Lindh, DeMellier London is committed to doing things differently. 

Each bag is crafted ethically and sustainably in Italy or Spain and sourced with the highest quality materials.

 The result? Effortlessly elegant handbags that whisper ‘chic’ wherever you take them. 


Neous

5Contemporary Bag Brands To Know and Invest in This Season

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UK label Neous is known for its minimalist approach to all designs,

 whether ready-to-wear or accessories. Handcrafted in Italy, each handbag 

comes in unique silhouettes inspired by modern art. Its ‘Phoenix’ handbag 

in a burnt burgundy is especially covetable. 


Little Liffner 

5 Contemporary Bag Brands To Know and Invest in This Season

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With a ‘less is more’ mantra, Little Liffner’s minimalist designs reflect the brand’s Scandinavian roots.

 Its bags, however, are perfectly playful, featuring delightful details like sculptural shapes and macaroni 

gold hardware. To tote a Little Liffner handbag is to make a subtle yet striking statement. 


Wandler 

5 Contemporary Bag Brands To Know and Invest in This Season

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Elza Wandler founded her eponymous label to encourage women to find their unique personal styles. 

While the classics can be found, like sleek shoulder bags in black and chestnut, other options, 

like its ‘Carly’ splattered leather bag, are defined as the perfect city companion. 


Elleme

5 Contemporary Bag Brands To Know and Invest in This Season

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Paris-based brand, Elleme, defines the French-girl aesthetic we all know and love.

 Its simple yet chic designs are made with the modern woman in mind. Wear yours with a simple knit and a pair of jeans for maximum effect.


Of All the Chic Bags Out There, DeMellier’s New York Tote Is the One I Want
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