When it comes to the "Queen of Minimalism", what 

everyone thinks of may be Phoebe Philo, but it was

 Jil Sander who got this title earlier than Phoebe Philo.

 Minimalism was quite popular in the 1990s. At that time, 

there were two masters in the fashion industry, Jil Sander 

and Helmut Lang from Germany and Austria. They promoted 

minimalist design to the world, so these two predecessors 

were the pioneers of minimalist style. A palace-level figure.

In the past, fashion fans could only rely on online shopping 

or local boutiques to purchase Jil Sander's items. However, 

the brand has finally opened its first store in Hong Kong, 

which is definitely good news for simplicity fans. If you 

also love minimalist style, this time I will show you how

 Jil Sander uses minimalist style to create pure aesthetics. 

Here are 5 things you need to know about Jil Sander.

1. Jil Sander’s Story

80-year-old Jil Sander was born in Germany. After graduation, 

she worked as a fashion editor for New York fashion magazine 

"McCall's". In 1968, she founded her eponymous brand, initially

 as a boutique, and later launched her first boutique in Paris in 1975.

 series, and then developed into a fashion brand.

"Everyone says that my philosophy is cleanness, 

but is that really the case? Some people say it is minimal, 

but I would describe it as pure."

face head person photography portrait adult male man fashion sweater

Having a degree in textiles, she has been interviewed in the past and 

said that she is more focused on the use of fabrics and focuses on how 

the direction and texture of fabrics affect the tailoring and 

three-dimensionality of clothing. There are no fancy designs in 

her works, only carefully crafted details. In the 1990s, 

simplicity was a trend in the fashion world, and the brand 

became famous for it. Although the outside world has dubbed 

her the "Queen of Minimalism," Jil Sander herself does not

agree and describes her design philosophy as "pure."

2. Current creative directors Lucie Meier and Luke Meier

Founder Jil Sander left his eponymous brand three times. 

The brand was previously served as creative director by 

Milan Vukmirovic, Raf Simons, and Rodolfo Paglialunga. 

By 2017, the position was taken over by the husband-and-wife team Luke Meier and Lucie Meier.

Jil Sander Luke Meier Lucie Meier

Jil Sander’s current creative directors Luke Meier and Lucie Meier

The couple met when they were students and both graduated 

from prestigious fashion schools. Luke Meier once served as the 

chief designer of the street brand Supreme and founded his personal brand Oamc, 

while Lucie Meier has worked for Louis Vuitton, Dior, Balenciaga and other 

brands in the past. And Lucie Meier also has a close relationship with Jil Sander, 

because her mother was originally a loyal supporter of Jil Sander, 

so Jil Sander is part of her childhood memories. During the years

 that the couple has been in charge of Jil Sander, they have successfully

 led the brand to become younger. In recent years, the brand has been 

very popular in Japan and South Korea.

3. Popular items

To count Jil Sander's most popular items in recent years, the Jil Sander

 logo T-shirt with black text on a white background must be mentioned. 

This T-shirt has an oversized cut with wide cuffs and a small stand-up collar detail.

 With its simple and versatile features and unisex design 

suitable for both men and women, it became popular in Europe,

 America and even Japan and South Korea as soon as it was launched.

clothing t-shirt person standing shirt pants sleeve

clothing t-shirt

Another popular item is the Tangle Bag. This handbag adopts

 a neat rectangular design, and the brand logo is hot-stamped on the bag.

 The highlight is the knot details on the shoulder straps that are hand-tied 

by craftsmen. As long as you search for Japanese girls' #OOTD on Instagram, 

you will find traces of Tangle Bag from time to time.

4. Limited series

In addition to men's and women's clothing series, Jil Sander also launches 

other limited series, including Wardrobe series, Jil Sander + series, and 7 Days Shirts.

The Wardrobe series is a must-have item that serves as the basis for matching. 

The design will never go out of style. It is a fashion series

 created by Lucie Meier and Luke Meier based on the classic image of Jil Sander. 

The fabrics are mainly cashmere, silk, Japanese cotton and denim.

The two creative directors share a love for nature, so they created the Jil Sander

 + unisex series designed for urban outdoor life, taking into account functionality 

and beauty, and bringing fashion fans high-performance clothing that can cope with harsh weather.

7 Days Shirts is a series of shirts designed for different moods and roles of 

seven days a week. The classic shirts are evolved into different cuts and details, 

and each item is named after Monday, Tuesday, Wednesday...

5. The first specialty store in Hong Kong

Jil Sander chooses Elements in Tsim Sha Tsui to open its first specialty 

store in Hong Kong. The store decoration adheres to the brand's minimalist

 aesthetic and is inspired by the General Motors Technology Center designed

 by architect Eero Saarinen and the immersive installation "Skyspace" 

by American contemporary artist James Turrell. The walls are mainly white,

 milky white and sand brown, and the circular space refers to the architectural 

style of the museum. Many natural materials are used, including quartzite, 

blue marble, oak, etc., maintaining the balance between natural and unnatural.

 balance. The store sells women's and men's clothing series, as well as shoes 

and handbags areas, and sells a number of limited series.

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