When deciding whether to buy branded bags in London or Paris, consider the following factors to make an informed choice:

1. Price & VAT Refunds

• Paris (EU):

• Non-EU tourists can claim a 12% VAT refund on purchases (minimum spend varies, often €100–€175).

• Prices are in euros, and some brands (e.g., Louis Vuitton, Chanel) may have slightly lower base prices in France.

• London (UK):

• No VAT refunds for tourists since 2021 (post-Brexit). Prices include 20% VAT, making Paris generally cheaper for non-EU shoppers.

• Check if GBP exchange rates favor your currency, as a weak pound could offset the lack of VAT refunds.

2. Exclusive Items & Selection

• Paris: Often has exclusive releases or larger stock for French brands (e.g., Hermès, Dior, Louis Vuitton). Flagship stores like Louis Vuitton on Champs-Élysées may offer unique pieces.

• London: Better for British brands (e.g., Burberry, Mulberry, Alexander McQueen), which may have more styles and promotions locally.

3. Shopping Experience

• Paris: Iconic luxury ambiance (e.g., Avenue Montaigne, Le Bon Marché). The city is synonymous with haute couture.

• London: Diverse options, from historic department stores (Harrods, Selfridges) to Bond Street boutiques. Easier for English speakers.

4. Logistics

• If traveling to both cities, buy in your last EU destination (e.g., Paris) to simplify VAT refunds.

• In Paris, process VAT refunds at the airport before departing the EU. In London, no refunds are available.

5. Exchange Rates

• Compare EUR vs. GBP rates relative to your currency. A favorable rate in either city could tip the balance.

Final Recommendation:

• Choose Paris if:

• You’re a non-EU resident (for VAT refunds).

• You prioritize French brands or exclusive items.

• You value the romanticized Parisian luxury experience.

• Choose London if:

• You prefer British brands.

• The GBP exchange rate is advantageous.

• VAT refunds aren’t a priority (e.g., for EU residents).

Pro Tip: Research specific brands/prices beforehand and visit flagship stores for the best selection. Safe travels and happy shopping! 👜

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